CHALLENGE: In 2012, after 15 years of work against sexual slavery in Mumbai, India, Nepal, Moldova, Tajikistan, Bangladesh, Spain and France, Dr's David and Beth Grant of Project Rescue needed to set up a foundation to compliment their nonprofit doing the actual work, to more effectively work on major and corporate donors.  

 

This brand needed a unique look and feel, while at the same time having some connection to the existing Project Rescue brand.

 

Additionally, they wanted a focused message that conveyed the process they work as an organization. 

 

Redeem, Restore and Release accomplished that, and the accompanying imagery allowed for the release of the butterfly that is showcased under a barbwire binding in the image below that has been so successfully iconic for Project Rescue.

 

 

 

 

 

 

 

 

In addition to honoring the logo legacy, Dr. Beth Grant had requested it also provide a nod toward the vital role that art therapy plays in the ministry and healing that takes place for many survivors of sexual slavery.

 

What resulted was a vibrant and deeply artistic rendering that captured the hope and beautiful outcomes of redemption, restoration, and release as communicated in the foundation's promise.

 

NEXT STEPS: If you are an organizational leader with a mandate to increase your reach or effectiveness in communication, I strongly encourage you to reach out and make contact for your next endeavor. Whether your need lies within core brand strategy, web development, email design, video production, photography, social media deployment or print collateral, I can fill the bill.