Brand development, harmonization, marketing, and maintenance is not for freelance designers and copywriters alone but takes a process that includes skilled brand management, creative direction, and marketing expertise to lead a healthy exploratory process. Strategy and deployment are critical to bringing about the kind of results needed in today's distracted marketplace. Make sure you are achieving your goals and not simply putting on a pretty face that will need replacement when trends change. Embrace your brand story across the board, embody it not just in image but in word and deed, and express it at with every proper opportunity.