Nonprofit Leaders: Secure The Future for Those You Lead and Serve
- Greater Than Good
- Aug 29, 2023
- 3 min read
Updated: Oct 4, 2023
There has rarely been a more critical time for nonprofit leaders to think ahead. The impact of the last decade of inflation has delivered a significant blow to those leading organizations who are working for the greater good of their communities, cities, states and nations.

The financial landscape of the 21st century is rapidly evolving. In this digital age, with the rise of cryptocurrencies, high-frequency trading, and an increasing focus on ethical investments, it is no longer sufficient for nonprofits to rely solely on traditional forms of fundraising or fixed income investments. To secure the future for the communities and causes they serve, nonprofits must adapt and consider new types of investment vehicles. Here's why:.
So, why should business leaders pay attention to HFT? Let's explore the value that HFT brings to the table.
1 - Diversification Reduces Risk:
The most fundamental rule of investing is diversification. By putting their funds in a mix of traditional and contemporary investment vehicles, nonprofits can reduce the risk of major losses. While high-frequency trading, for instance, might seem too volatile for conservative portfolios, even a small allocation can offer considerable rewards.
2 - The Potential for Higher Returns:
Traditional investment vehicles, like bonds or fixed deposits, often offer modest returns. On the other hand, newer vehicles like high-frequency trading or certain strategic cryptocurrency investments, when managed prudently, can yield significantly higher returns, allowing nonprofits to generate more revenue for their causes.
"It's essential, however, for nonprofits to approach these new vehicles with caution, seeking expert advice and ensuring their investment strategies align with their mission and risk tolerance." - Ryan Sikich, CFO, Greater Than Good
3 - Ethical Investments Align with Mission Values:
More than ever, there's a demand for investments that not only offer financial returns but also align with ethical and societal values. By investing in companies and funds that prioritize environmental, social, and governance (ESG) criteria, nonprofits can ensure that their investments reflect their mission and ethos. Such alignment can enhance their public image, increase stakeholder trust, and further their impact.
4 - A Hedge Against Inflation:
As economies worldwide grapple with fluctuations, inflation rates can erode the purchasing power of cash reserves. By exploring alternative investment vehicles, nonprofits can better protect their assets against the eroding effects of inflation.
5 - Engaging the Next Generation:
Millennials and Gen Z are known for their affinity for technology and their commitment to social causes. By embracing modern investment strategies, nonprofits can resonate more with these younger generations, potentially attracting more donors, volunteers, and supporters.
6 - Capitalizing on Technological Advancements:
The data analytics used in HFT provide insights into market trends and anomalies. Business leaders can harness this data-driven approach to make informed decisions, whether it's for investment strategies or business expansion plans.
7 - Enhanced Financial Resilience:
In an uncertain world, having a diversified portfolio can enhance an organization's financial resilience. By being invested in a variety of vehicles, nonprofits can navigate economic downturns more effectively, ensuring continuity of services even in challenging times.
Final thoughts:
While there are undeniable risks associated with venturing into unfamiliar investment terrains, the potential rewards are compelling. It's essential, however, for nonprofits to approach these new vehicles with caution, seeking expert advice and ensuring their investment strategies align with their mission and risk tolerance.
By expanding their financial horizons and embracing the opportunities the modern investment world offers, nonprofits can secure a brighter, more sustainable future for those they lead and serve.
Greater Than Good is bringing winning fintech innovation to nonprofit, for-profit, and entrepreneurial leaders in an effort to raise revenue in a time of financial uncertainty. Learn more about our services here.
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